Korifaeus Magazine

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The Best Campaign Slogans of All Time

Great Campaign Slogans

by Korifaeus

The first ever Presidential campaign-slogan was created and used by William Henry Harrison running against John Tyler way back then, ergo :” Tip a canoe and Tyler, too “
Ever since then Presidential candidates have been using campaign slogans, as well as campaign Promises.
Here are some of the most popular campaign slogans used since the beginning of the 20th Century, current Presidential candidates may want to consider using because they continue to be effective and timeless.

1. Social Security

Just say the word, ” Social Security” – no need to say anything else. In fact, the best to say is : ” Social Security ! Need i say more ?”
These words, elegant and simple, will always produce a positive response from the crowd.
Best not to get specific, instead one should JUST continue saying, ” Social Security, need i say more ?”, ( then wink at the crowd with one eye), that way no one can complain about promises not having been kept, because…no promises were made.
Social Security promises have been made since Roosevelt 2. But why not something fresh – innovative – new ? Use the very same old slogan ( it’s the most popular on the list ) but without making promises like that very specific promise:” I’ll fix social security”.

Let’s face it, no one has and no one ever will fix social security for one reason only: It’s the most popular slogan on the list. If it were ever fixed no future Presidential candidate would be able to use that slogan. Seriously, think of your colleagues – if everything was fixed what could they promise to get elected ? ” I’ll make sure everything stays the way it is ?”
Living in a wholesome world where everything is grand and mighty dandy ? Err, excuse me, but… ” boring” ?

2. Jobs
Jobs is the second best slogan on the list and voters are loving it whenever they hear a candidate mention the word “Jobs”. Though a President has absolutely no power in regards to creating jobs – since the United States, ( according to the Constitution) is a Republic with a capitalist structure, not a communist country with a government responsible for creating jobs – to promise jobs is a “must” when running for office.

3. Bring down the debt
To bring down the debt is not a great promise nor a powerful slogan. In insider circles it’s called ” The Yawn” because it doesn’t evoke cheers from the crowd. What gets people excited are ” numbers”. To quote numbers makes a candidate sound smart, knowledgeable and well informed. People will say: ” This guy knows what he’s talking about”, just because he mentions some numbers.

Now, these numbers don’t have to make any sense. Important is to mention terrifically “sounding” numbers and plenty of them.
A very appealing number is “88″ trillion. It sounds fantastic. It sounds so good, in fact, that countries with no debt at all WISH they had a debt of 88 trillion, just so they could mention that number. Test it yourself and say ” 88 trillion” out loud. Sounds almost sexy, doesn’t it ?

Important is to mention that the 88 trillion is just the “Government debt”. Of course it’s not the correct number, but that number received the best response from test audiences. Test audiences were asked which amount of debt they’d prefer; 5 thousand, 9 million or 88 trillion. The audience voted 98 percent for “88 trillion”.
Note, the numbers do not have to make sense, they just need to have a jovial ring to them.

The next best “sounding” number, having received the second best positive results from test audiences was, ” 7 thousand”, and may be used to mention the amount of the “Public debt”. Of course it’s not the correct number, either – it should speak for itself that it’s a fictional amount created to draw in crowds. “7 thousand” may be a small number, but if this number was used in front of a big number, say, in front of a trillion, thus ” 7 thousand trillion”, it would bring the house down.



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